Slick advertising creates a powerful pull among consumers. Among the best at creating favorable brand awareness is the auto insurance industry. Unfortunately, some of those familiar household names don’t even show up on the radar of customer satisfaction in the latest auto insurance ratings.
Ready for a surprise?
According to some of the largest research firms in the world, the leading US company for overall customer satisfaction is one you probably never heard of. It has the highest auto insurance ratings in claims service, claim processing, service interaction and settlement. This Fortune 500 company has quietly built one of the best reputations in the industry. They’ve done it without expensive Madison Avenue advertising campaigns. For a quick look at the JD Power and Associates 2009 Car Insurance Company Ratings, click here.
Schools Out!
Larger car insurance firms have finally figured out that cute ad campaigns can only carry them so far. In order to maintain and grow their companies, they need to take lessons from smaller, customer focused car insurance companies that are growing their business at a brisk rate. They realize they need to spend more time looking at their internal operations and improving all aspects of customer service. Paying more attention to auto insurance ratings from other companies is the key to changing their own company cultures.
Auto Insurance Ratings Benefit Everyone.
As you can imagine, the competition among car insurance companies is fierce. No insurer wants to be below average among their peer firms. No matter how powerful their ad campaigns are, being average in customer satisfaction will eventually pull them down. There are too many savvy consumers now searching online for information about which are the best car insurance companies.
This has forced most vehicle insurance companies to examine their performance and finds ways to improve. Competition for auto insurance ratings is one way the consumer receives the service they deserve.